What 4 Electronics was established in July 2009

In September 2013, the company was bought by JSE listed group South Ocean Holdings and incorporated into a division of Radiant Group (Pty) Ltd (Radiant) to offer the latest technological and trendy accessories, extending and complementing existing technologies and taking advantage of opportunities in less  cyclical end markets such as: television accessory and audio visual sphere

To mention a few brands available: What 4 Electronics in house brand, Havit, Philips, Avent Philips, Audiomotion, Sennheiser

The What 4 brand is a respected brand in the market and their exclusive listing of electronic goods for distribution in the country strengthens the depth and breadth of the Radiant product portfolio

What 4 Electronics believes in providing customers with a different kind of experience - this is our passion